Stacks of white and cream paper on a light studio surface, with one stack fanned open and a metal caliper in the foreground.
Weight & Thickness

GSM vs Lb Paper Weight

GSM measures paper mass per square meter, while lb weight depends on a paper category’s basis sheet. Compare stock using GSM, caliper, stiffness, surface, grain and printer limits—not a pound label alone.

Stacked textured paper and board samples in cream, gray, and brown tones, with smaller swatches and an abstract black-and-beige printed sheet on a gray studio surface.
Coatings & Surfaces

Printing on Recycled Paper

Recycled content is only one part of a paper specification. Choose recycled paper by its surface, weight, caliper, stiffness, grain, opacity and compatibility with the intended print process.

Studio-lit close view of two blank folded-paper pieces on a warm gray textured surface: an off-white layered fold at left and a dark blue-gray zigzag fold with three upright panels at right.
Folding, Cutting & Finishing

Gate Fold vs Tri Fold

A gate fold creates a centered reveal with opposing flaps, while a tri-fold provides a familiar sequence of nested panels. The right choice depends on the message, sheet construction, fold compensation and finishing process—not appearance alone.

Close-up of several off-white textured paper sheets on a neutral surface, with one thin sheet lifted at a corner to reveal a dark geometric pattern faintly showing through from beneath.
Cardstock Basics

Paper Opacity in Printing

Paper opacity determines how effectively a sheet hides printing on its reverse side. Use this guide to evaluate opacity alongside weight, caliper, surface, grain, folds and printer compatibility.

Close studio view of two curved white paper sheets on a gray surface, showing subtle differences in sheen and a matte, textured underside along the front edge.
Cardstock Basics

C1S vs C2S Paper

C1S is coated on one side, while C2S is coated on two. Learn what that changes—and which separate paper and production specifications still matter.

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